The FMCG Problem No Other Sector Has Quite Like This
Every sector facing DPP compliance has its own version of the supply chain data problem. But FMCG’s version is structurally distinct in three ways that make generic DPP guidance genuinely unhelpful.
The first is volume. A mid-size personal care or household goods brand might manage 3,000 to 8,000 active SKUs across EU markets. Each one needs its own compliant DPP record. Each record needs verified data at the ingredient, material, and packaging level. Multiply the data collection effort by the SKU count and you start to see why companies treating this as a documentation project never finish.
The second is velocity. FMCG formulations change. Packaging substrates change. Contract manufacturers change. In some categories, reformulation happens multiple times a year in response to ingredient availability, cost pressures, or regulatory updates. Every change triggers an update obligation across every affected DPP. Static compliance infrastructure doesn’t survive contact with the rate of change typical in consumer goods.
The third is regulatory overlap. FMCG is the only major DPP sector where two distinct EU regulatory frameworks, ESPR and PPWR, converge on the same physical product. If a product falls under ESPR and requires a DPP, packaging data must be included in that passport, especially when packaging contributes significantly to the product’s environmental impact. Designing separate compliance systems for each regulation isn’t just inefficient. It creates data inconsistencies that become audit liabilities.
Add to that the greenwashing enforcement dimension. The Empowering Consumers for the Green Transition Directive applies from 27 September 2026, restricting generic environmental claims and uncertified labels. For FMCG brands that have spent years making broad sustainability claims on packaging, “naturally derived,” “eco-friendly,” “sustainably sourced,” the DPP becomes the mechanism by which those claims get verified or exposed. A DPP that contradicts the marketing copy on your label is a compliance problem and a brand problem simultaneously.







